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This article cross-examines an aspect that characterizes the Argentine literary avant-garde of 1920's: the attempt of making a great divide between Art and other practices, an effort that had previously emerged in Modernism by the turn of the century. In this paper, I will inquire about the elements which contributed to strengthen that division and, in that way, confirmed the existence of a literary space imagined as autonomous. Thus, I will examine the nature of the contributions to a discourse about Art, which in this context is understood as a self-ruling realm wholly devoted to formal interests. Also, attention will be given to the delimitation of literary boundaries. Consideration of the production of the contemporary Spanish intellectual, José Ortega y Gasset, will be crucial as his writings and lectures were very well-known at that time in Argentina. It is well known Ortega y Gasset's strong influence over young Argentine intellectuals in 1910's as well as his close friendship with Victoria Ocampo in the 1930's, but little is known about his role and influence on the Argentine intellectual scenario in the 1920's. [ABSTRACT FROM AUTHOR]