Search

Showing total 2 results
2 results

1. Virtual Reality: Why Magazines Should Adopt a Mobile-First Publishing Strategy.

Author

Tomas, Kelly

Subjects
*PERIODICALS, *PUBLISHING, *MASS media, *PRINT materials, *MOBILE communication systems
Abstract

This paper examines the state of the magazine industry in the US and offers research to show why publishers should shift their thinking from a print- or digital-first publishing strategy to a mobile-first publishing strategy. The publishing industry faces increasing challenges to generate a profit and grow their audience. These challenges are compounded by a difficult economy, the proliferation of new technological devices, and consumers’ changing reading habits. Mobile publishing offers new and expanding ways for the magazine industry to diversity income, expand readership, and position their titles for future growth. [ABSTRACT FROM AUTHOR]

Published
2013
Full Text
View/download PDF

2. The Future of Books: Will electronic books change the way we read?

Author

Jost, Kenneth

Subjects
*ELECTRONIC books, *PUBLISHING, *BOOK industry, *BOOK collecting, *PUBLICATIONS
Abstract

The book-publishing industry is all abuzz over electronic books. E-book advocates say they will revolutionize reading, much as Gutenberg's invention of movable type did more than 500 years ago. Electronic books, they say, provide useful computerized features along with portability and durability. Many bibliophiles, however, sneer at the digitized products. They rhapsodize about the feel of ink-on-paper books as well as useful features of print products that they say e-books lack. Consumer acceptance is uncertain. The $200 to $600 price tag for handheld e-book readers is one barrier. In addition, only a small percentage of books are now available in electronic format. But e-book entrepreneurs are working hard to expand the market and say that prices will come down as that happens. [ABSTRACT FROM AUTHOR]

Published
2000