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This paper analyzes how technological change and digitalization in the Spanish publishing sector is challenging existing business models and encouraging publishers to modify their portfolios of products and competencies. A qualitative analysis (case study) of three Spanish publishers is carried out. The practical implications of the research are that digital products and services are still considered secondary to the analog book. On the other hand, the proportion of titles available in digital formats is still small. To all this, the lack of a common dominant design for digital publication is added, which represents an uncertainty for editors, to which must be added the lack of institutional support. For the time being, Spanish publishers are simply selling digital versions of their paper books on digital distribution platforms, trying to minimize risks by betting on positively contrasted works in the traditional paper-based business model. [ABSTRACT FROM AUTHOR]

The remarkable growth of social media has proven to influence the publishing industry. Social media has become an important marketing tool for publishers and booksellers, and it has been increasingly used by customers and readers. The objective of this paper is to explore the role of social media in the customer decision-making process with regard to the purchase of books. Data were obtained from 313 customers of major bookstores in Vietnam. The results demonstrate that the majority of customers use social media to gather user-generated content, such as customer reviews and comments, and information about promotions. They also reveal that social media provides the buyers emotional values including fun and the feeling of engagement with the related buying community. Moreover, customers believe that social media plays an important role in the post purchase stage as its allow customers to share their opinions and experiences with others. The findings of this study provide important implications for publishers and book distributors both domestically and internationally. These findings would assist them in developing and implementing effective social media marketing strategies. [ABSTRACT FROM AUTHOR]

With the advent of the Internet, we have entered into the information age, which makes it possible and easier to obtain a large number of representatives data. On the other hand, with the rapid improvement of computer hardware, and software especially the computers speed, and the ability of the computer has been greatly improved. Data-driven and algorithm applications of modern artificial intelligence models have been widely used in various fields. Solving problems through machine learning has become a way of thinking that all industries are willing to study to reduce labor costs and improve processing efficiency. Beijing Formax Co., Ltd. takes advantage of its own data processing jobs to apply machine learning technology to some projects, and has achieved good results. This paper focuses on the application of artificial intelligence and Beijing Formax's knowledge service for the publishing industry in the era of big data including several typical cases. [ABSTRACT FROM AUTHOR]